In partnership with Studio 30 50 Hafnia is set to launch FuelSure – a next-gen digital platform to bring greater transparency, accountability, and cost savings to the maritime bunker fuel market – in collaboration with Studio 30 50, a Venture Growth Team for maritime innovation.
“Hidden costs in bunker supply have plagued the maritime world for decades, with unreliable fuel quality that can cause mechanical breakdowns or even vessel detentions and delivery discrepancies that can prove both costly and imply foul play somewhere in the delivery chain. While bunkers themselves remain costly, these additional factors create significant losses on both a short-term and industry-wide scale. FuelSure addresses these issues head-on by centralizing supplier reviews and performance metrics, empowering our crews and trading teams to make data-driven decisions that reduce risks and ultimately benefit the entire global supply chain,” said Peter Martin Grünwaldt, VP Head of Bunkers at Hafnia.
By integrating real-time vessel feedback, lab analyses, and financial loss data, FuelSure aims to quantify the “value of trust” for shipowners and traders navigating one of the shipping industry’s most opaque sectors – where quantity shortages alone can cost up to US$5.2 billion annually.
FuelSure collects critical data points each time a vessel takes on fuel, such as barge condition, delivery accuracy, and overall supplier performance—and blends them with lab-verified chemical analyses of the fuel itself. The platform also tracks the downstream financial impact of bad bunkers, from engine damage to operational delays, to provide a comprehensive performance score for every supplier.
FuelSure is currently in beta testing with a select group of industry experts. The platform is set to debut at Singapore Maritime Week on March 24, where the team will demonstrate its features and gather additional feedback before its wider release.
Hafnia and Studio 30 50 believe this early engagement will ensure the solution meets the rigorous demands of global shipping and paves the way for broader industry adoption. FuelSure’s go-to-market will involve strategic pilots with select fleets, partnerships with testing labs and classification societies, and phased rollouts in major global ports. This is set to lay the groundwork for a more transparent and efficient bunkering ecosystem worldwide.
“Through our collaboration with Hafnia, we discovered that industry players often have no clear way to evaluate the long-term cost of subpar bunkering. With FuelSure, we are not only shining a light on hidden costs; but also driving a culture of accontability and transparency that could reshape the maritime sector’s approach to fuel procurement,” said Shanker Pillai, Head of Studio 30 50.
FuelSure’s debut at Singapore Maritime Week 2025 also marks a defining moment for Studio 30 50 as it presents its refined identity as a Venture Growth Team for maritime innovation. Through close collaboration with corporate partners like Hafnia, Studio 30 50 identifies critical industry challenges and co-develops solutions using startup-style agility.
FuelSure is a prime example of this methodology in action, merging corporate scale with entrepreneurial drive to solve one of shipping’s biggest pain points.
For media enquiries contact: Rachael De Foe, rachael@rdfy.co
About Studio 30 50: Studio 30 50 operates as a Venture Growth Team, bridging the gap between established corporates and agile startups to deliver tailored innovation solutions. By diagnosing core challenges and leveraging deep maritime expertise, Studio 30 50 co-creates ventures that tackle the sector’s toughest problems—fostering impactful growth and transformative change. For more, visit: https://www.studio3050.io/
Share on social